Richard Liu Qiangdong has become one of the most popular names in the business and e-commerce world across the globe in recent times. It is due to the business and marketing strategies that he successfully implemented at his company,, which helped the firm become one of the biggest e-commerce companies of all times. As of now, it is the fourth largest company in China and the second-biggest e-commerce companies in China. Richard Liu Qiangdong had been interested in starting a business and becoming wealthy from a very young age, and it is what inspired him to study business administration from the China Europe International Business School after graduating from Renmin University with a degree in sociology.

Richard Liu Qiangdong knows what it is like to fail, and he failed several time before finally getting success out of He worked for a company named Japan Life, which is a herbal and nutrition firm from Japan, as director of computers for a couple of years before leaving the firm. Richard Liu also tried his hands with the restaurant business, but even that didn’t work out. However, the streams of disappointment he got before didn’t de-motivated him, but actually encouraged him to do better and search harder. When the retail business of his chain of stores in China wasn’t doing good during the SARS outbreak in China, Richard Liu decided to take business online. It wasn’t easy at the beginning, but in due course, he was able to understand how the e-commerce business structure and management should be like. Richard Liu made marketing and advertising plans accordingly, and it went on to give good results and profits eventually.

Richard Liu offers excellent advice to entrepreneurs looking to enter the e-commerce industry. Richard Liu feels that the competition in the sector is high and they need to set themselves apart from others by providing excellent service to their customers. If the customer is not happy with the customers, nothing else will is essential that the customers get value for money by shopping at your e-commerce website.

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