Chronicle of Week recently published Haley Thompson’s article “Neurocore Maximizes Performance”. The article discusses the latest training that helps athletes rise to the top of their field.

With the heightened competition in professional sports, where each athlete is at the top of their field in physical strength and speed, they often need an edge to become the elite. However, training is no longer only focused on improving the reactions of the body. Instead, it is focused on improving mental strength and focus. Learn more about Neurocore at Crunchbase.

When top performers do well, it often happens consistently. These athletes are capable of bringing their A-game to every game, instead of only performing well in certain instances. This is largely due to their ability to get “into the zone” where muscle memory takes over the conscious thoughts of the athlete. This allows them to make decisions in seconds and allows them to do so confidently. When athletes don’t perform well, it is often because they are dealing with an overabundance of adrenaline.

Competition will often cause stress, creating an abundance of adrenaline that fuels the brain. When it is overwhelmed with the chemical, the body and the mind do not perform as well, and it causes stress.

To beat the stress and get into the zone, athletes are beginning to train their brains at brain training facilities like Neurocore Brain Performance Centers. It uses the latest in neuroscience and biofeedback techniques to train the mind and motivate it. One such athlete that has used the training is Kirk Cousins. After a brilliant performance throughout his career as a collegiate player, Cousins struggled when he first entered into the professional arena. However, after training his brain with Dr. Tim Royer and his staff at Neurocore, Cousins was able to regain his footing and perform even better.


Neurocore has a variety of locations in Michigan and several locations in Florida. They monitor the brain activity of the client to see the electrical activity as well as their breathing and heart rates. As they watch a video, their brains will either show that they are focused and relaxed or distracted. When they become distracted, the video stops. However, when they focus again, the video begins again. This encourages the brain to stay relaxed and focused, improving performance. Read more about Neurocore at