Approximately a year after Ugly Drinks launched in the United Kingdom the sparkling water will arrive in the United States. This is a joint venture between Green Park Brands and Ugly Drinks. The sparkling waters are unsweetened and contain natural fruit flavors. The 12 ounce cans are available at more than 1,000 retailers in the United Kingdom.
Green Park Brands is an innovations food company based in Los Angeles, California. The company was founded by Livio Bisterzo and their first brand was an organic chickpea snack called Hippeas. Mr. Livio Bisterzo realized Ugly deals with the same segment of consumers and formed the partnership. The agreement is based on opportunity for both companies and according to Livio Bisterzo it is simple.
Ugly Drinks was founded by Hugh Thomas and Joe Benn because they felt most individuals were getting away from the traditional carbonated beverages and sodas. They also saw the struggle to find a brand they could turn to. The brand they have developed is designed to be vibrant, energetic and cool. The way it will be positioned should engage them in the marketplace and highlight the difference between this product and the sparkling water currently available.
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Livio Bisterzo says Ugly will need the last two quarters of the year to assemble a team in the United States and make preparations for the launch of the product. The focus is being placed on the specialty and natural markets in the Northeast. Independent retailers will also be supplied and the company will be setting up a facility for production in the area. They want the facility relatively close to their distribution center to cut down on their carbon footprint.
According to Livio Bisterzo they are waiting to see how much velocity and traction they get from the partners and consumers who are in the field. They are also looking into the two current flavors available for Ugly Drinks, Grapefruit & Pineapple and Lemon & Lime. They are trying to figure out if they will be successful in the United States market and two additional flavors are being developed. For the near future the only product manufactured by Ugly Drinks will be sparkling water.
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