When it comes to the world of entrepreneurship in the world of cosmetics, there is perhaps no greater legend in the industry than Lime Crime founder, Doe Deere. Her company mascot is a unicorn and she has a loyal following of fans that have nicknamed her the Queen of the Unicorns. This name showcases how highly fans think of Lime Crime as well as how dedicated they are to the brand. In fact, the company’s following has been said to be similar to a cult. This is due to the fact that the brand makes its collection of cosmetics feel more like a community. Most makeup companies focus simply on point of purchase. They are happy if a customer simply makes a purchase of one of its products at a local drugstore.
Lime Crime takes it several steps further by building a community of supporters that not only come back again and again, but interact with each other and with the company in a major way. A lot of this is done through the company’s digital presence. The social media company of Lime Crime utilizes its social media to help fans engage with each other and with the brand itself. Lime Crime encourages fans to share photos of on social media of them wearing actual Lime Crime products with a specific hashtag. This not only allows fans to seek each other out and engage in conversation about the products they are so passionate about, but to actually engage with Lime Crime. The company makes it a point to repost these photos on its own social media page as well as has a large section of the website dedicated to photos of real fans wearing the products. This is how Lime Crime goes above and beyond what typical makeup brands do. It has been a highly effective strategy that has garnered the company millions of dedicated user of the products.
Lime Crime is also not afraid to be as unique as possible. For example, the company recently released the coolest line of eyeshadows that come encased in a bright plastic shell that looks almost identical to the ‘90s toy craze, the Polly Pocket. Doe Deere and her team are always coming up with ideas like this one.
Doe Deere was recently featured in an article that highlighted how Lime Crime was founded. She had a very interesting story. When she was in school working to gain a major in fashion, she felt in her heart that she wasn’t doing what she truly was called to do in life. She had always designed her own clothing lines as well as her own line of cosmetics. She decided in 2008 to drop out of school and turn her focus to cosmetics. Lime Crime was born a success and within one year the company was turning profits. Within a few years a band of loyal followers had formed to utilize the company’s ultra-unique line of colors and products that were unlike any one the marketplace at the time. Learn more: https://galoremag.com/lime-crime-creator-doe-deere-colors-haters/