Kate Hudson’s Fabletics line of fitness apparel, including sports bras, is all too familiar with the importance of supporting breasts and now the company is taking that commitment to a whole new level. The Council of Fashion Designers (CFDA) recently announced that they are partnering with Fabletics for Fashion Targets Breast Cancer (FTBC), a U.K.-based campaign designed to raise money and awareness for the fight against breast cancer on Facebook. In addition, Fabletics co-founder Kate Hudson has been named an FTBC Ambassador for this year.
In keeping with these honors for Hudson and her company, Fabletics has revealed a new FTBC-branded outfit. The Passion Pink three-piece set, called Hope, features the Sebastian Seamless capri, Samana Seamless sports bra, and Neema tank and will benefit the campaign and honors National Women’s Health and Fitness Day, September 24, and Breast Cancer Awareness Month in October. All proceeds will go to support Fashion Targets Breast Cancer.
The partnership is an ideal fit for the fashion athletic line at https://twitter.com/fabletics whose mission is to inspire everyone to stay active and therefore healthy. Serving as an ambassador for FTBC blends perfectly with Hudson’s mission to support and inspire passion in women.
This desire is also what motivated her to co-found Fabletics in 2013 after she saw a hole in the market for fashion-forward yet functional workout wear. The line features not only athletic wear but also practical, fitness-inspired casual wear including dresses and rompers and accessories including bags and scarves.
Fabletics now has over a million subscribers. Each month the website offers members personalized outfit suggestions based on their lifestyle and fashion preferences. It also features “Kate-approved” outfits from which customers can choose their favorites. In 2015, the company added a men’s line, known as FL2, and retail locations. The athletic wear is now available in stores in 16 cities in the United States. The website also features the FabKids line for busy, fashion-forward kids on the go.
Millions of dollars have been raised by FTBC since its inception in 1996. Legendary designer Ralph Lauren founded the organization after losing a close friend to the breast cancer. This year marks the 20th anniversary of the campaign that looks to use fashion to help fight the disease.