Millions of people in China love a good glass of wine. Analysis of “big data” gathered by the China’s e-commerce giant, JD.Com, also found that people here vastly prefer to buy wines produced in other countries. Seeing opportunity and a win-win situation, JD.Com has been building a network that imports the finest wines from around the world so that people across China can have an amazing selection.
JD.Com, also known as Jingdong, recently formed a partnership with the Hungarian state-invested brand, Grand Tokaj. This venerable firm produces a unique kind of sweet wine grown in the Hungarian centuries-old Tokaj-Hegyalja Wine Region. The Grand Tokaj winery uses a formulation that dates to 1630 to create a wine unlike any other in the world.
In a recent initial offering, Grand Tokaj put 1,000 bottles of its signature product, Tokaji Aszú, on its JD platform. Those 1,000 bottles were sold out in just 10 hours! Even more exciting for the Hungarian firm, some 400,000 JD users followed the company in the Jingdong site. That bodes extremely well for future sales.
JD.Com has 300 million daily active users. Wine makers around the world are eager to tap into the selling expertise of the JD e-commerce team. They have mastered a data-drive “cold logistics” system with an unequaled ability to create the perfect match between a target customer with a product they are highly likely to buy.
A prime example of this when JD-Com used its data to determine that there was a specific demand for cognac sold in a smaller bottle. Jingdon teamed up with the Rémy Cointreau Group of France to produce and offer cognac in small bottles. It was rolled out during JD’s 2017 Singles’ Day Shopping Festival. Sales were enormous. Furthermore, the specially designed small-bottle cognac became Rémy Cointreau Group’s bestselling item through 2018.
Sales of alcoholic products are a fast-growing trend in China. Movement of this class of product has increased by a factor of 10 in recent years. Today Jingdong is working with wine makers from 50 nations to bring an unparalleled selection to its millions of customers.
To know more visit @: www.jd.co.th/