Hailing from a little town in Russia with a population of less than 1 million, Doe Deere knows what it is like to struggle and also knows that it’s important to never give up hope. When she moved to New York City with her little sister and mother and teenager, she had dreamed about what life in the United States would be like for years. It was all over the music and magazines that she obsessed over that America was where you went to for opportunity and she knew she wanted to make her way there.

Life was an intense struggle when Doe Deere made it to the United States and it continued to be difficult for many years. As an accomplished accountant, Doe’s mother did not expect it to be as difficult as it was to find decent paying work when they arrived. To further complicate things, Doe was having difficulty obtaining her records concerning her education which kept her from being able to obtain a real job in New York. She tried to supplement her family’s income by working several odd jobs in her neighborhood like walking dogs and even doing cleaning work.


The hard work that Doe Deere and her mother had put in to support their family just was not enough and the future CEO of Lime Crime found herself living in a homeless shelter with her sister and mother. While she wanted to give up, Doe Deere knew that she couldn’t as New York has always been a sink or swim type of city and they couldn’t allow themselves to sink. It was at this point where they were able to find a home in the projects. It may not have been much, but it was a space where Doe Deere was able to study fashion. Doe Deere has gone from struggling Russian immigrant to running a huge makeup business in the United States. The American Dream is far from dead as long as you are willing to work hard for it and not give up even when the struggle gets very difficult to get through.