Desiree Perez is an entrepreneur, manager, and producer. She is also a business executive for Roc Nation and has worked closely to Jay Z. She has been working for rapper Jay Z for over 20 years. She had been a close associate to Jay, helping him to expand his empire. She was in charge of a lot of big deals and negotiations. She has helped Jay Z expand his business empire to what it is today. Desiree and her husband are investors and influencers in the music and entertainment industries.
Perez is in fact the person who negotiated the 25 million dollar deal with Samsung for Rhianna’s Anti tour. She was also the one negotiating the 150 million dollar deal with Live Nation. Des is part of Hova’s negotiating team. Perez helps run Roc Nation, an entertainment company, which has beeen around since 2008. The company manages many stars and athletes. Some of the musicians are Rhianna, Big Sean, and J. Cole. Roc Nation also represents the sports side, with Hova being part owner of NY Nets, a professional basketball team. The sports side also represents people like boxer Miguel Cotto and baseball’s Robinson Cano.
Perez has been a big success for the Roc nation family. Jay Z was smart to let her negotiate deals and become an executive at Roc Nation. She has been such an asset to the Roc team. She has also been a huge asset to Tidal, the music streaming service owned by Jay Z. She has helped make Tidal very successful as well.