The Shift Away From the Fake to The Real
A growing list of customers all over the world are saying no to the past. They are leaving the past behind and heading on to a brighter future, a future filled with products that have a positive impact on their precious environment. This highly conscious group of individuals are seeking better processes, actions, and behaviors from their producers. They don’t want to see the destruction of mother nature on their behalf. They want to know that they have left the world with a positive impact, a world that will be better off for their children and their many great grandchildren. As such, these new “woke” consumers are turning to products and brands that are vibrating on the same frequency as they and brands are taking notice.
R.A.W is Coming To A Friend Near You
Smart brands such as R.A.W have seen this need in the marketplace and have started to address the needs of these unique and special group of individuals. The founder of R.A.W, Dan Bethelmy-Rada, is acutely aware of the need for an infusion of biodegradable ingredients that have eliminated aspects such as silicon, parabens, and sulphates, and other materials that are deemed to be harmful over time. Dan Bethelmy-Rada and his brand, R.A.W, use a variety of natural ingredients that range from Bulgarian coriander to Bolivian quinoa husk to provide economic stimulation to the people that they source their ingredients from. They go as far as making certain that their products are traceable, engage in fair trade practices, and possess the finest ingredients that the earth has to offer.
Dan Bethelmy-Rada knows the importance of not just talking the talk but walking the walk. As such, his organization pays close attention to each and every aspect of the supply chain from farm to consumer. The challenge is to make certain that they stick to their principles as they progress on their journey and continue to grow their organization. The higher they grow, the easier it may be to drift away from the principles as the culture of the organization may change. As such, Dan Bethelmy-Rada is paying close attention to how the organization progresses and the types of people that will be hired over the course of its progression.