In 2012, OSI Group celebrated its 20 year anniversary of being established in China. The company currently has a subsidiary operation in China and has used it to become one of the most trusted food suppliers in the nation. OSI China has provided a number of quality food items such as pork, beef, eggs, onion and chicken to many food service and retail companies throughout China. With its track record of success, OSI China was able to provide adequate food supplies to consumers and businesses during the 2008 Olympic Games. With not complaints, OSI China established itself as a highly dependable food supplier.
After the company OSI Group reached its 20 year anniversary of being established in China, the chief operating officer and president of the company David McDonald talked about the keys to success. One of the main reasons why the company has been able to establish an ongoing presence in China is due to making the company local, McDonald has said that OSI needed to get an understanding of how Chinese consumers choose products to buy as well as what they are looking for. Making the company cater to the local market needs has allowed OSI to prosper in this foreign nation.
While OSI has expanded to other nations such as China over the years, it still sticks to its main principles of conducting business. David McDonald said that OSI emphasizes customer satisfaction, food quality and food safety in order to maintain a competitive edge in foreign markets. With this approach, the company has been able to establish a favorable reputation in China. As a result, OSI has been in better position to earn the trust of Chinese customers on a consistent basis.
McDonald also said in an interview that OSI spent a lot of time developing trust when it decided to expand into China. The company had to invest a lot of time in visiting China and the customers that it was looking to get. He said that in all cultures, individuals and businesses tend to work with people that they trust. As a result, it was important for OSI to frequently interact with Chinese customers in order to get a better understanding of their needs and demands. Once it learned these things and began meeting the needs of Chinese customers, it gained a solid reputation in the country. David McDonald: From Iowa Farm to a Global Leadership Position
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