Customers in China have become much more discerning about their purchases and the services that they choose to use. Retailer JD.com has been striving to meet and exceed their expectations since the company was founded as a brick and mortar tech store. In order to offer even more value and benefits to the millions of people who choose to shop from Jingdong and their partners, they began offering the JD Plus premium membership back in 2016. Over the last few years, they have already attracted more than 20 million users to sign up for their premium services. While in the past the benefits were only offered in partnerships based in China, the company has now expanded its options to 15,000 hotels that are located in different countries around the world.
This is big news for the customers of JD.com and their JD Plus program who statistically tend to be younger and affluent. Upwards of 89% of their JD Plus members have earned at least a bachelor’s degree during their lives and 65% of their members are under the age of 35. By offering discounts, extra loyalty points, and other perks at these hotels, they are able to appeal to their customers that are traveling around the world for business or just to have fun on a trip away from China. People demand quality and JD Plus members have made it clear that they are willing to pay for services that meet their standards.
When Jingdong decided to launch their JD Plus program, they were the first online retailer that was located in China to offer a paid membership to their customers. The benefits being introduced at these international hotels are just some of the offerings that Jingdong provides their members. In addition, the JD Plus membership also includes offers for wealth management, restaurants, and healthcare services among more traditional services such as a faster or discounted shipping on their orders. The list of partnerships that Jingdong offers is constantly growing and customers can expect them to introduce even more during their anniversary event that is taking place during the month of June.
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