Jose Borghi will ascend to the CEO’s chair at the new Mullen Lowe after the two companies have decided to merge. The new advertising agency will be under Jose’s leadership, and he will bring a wealth of experience to the company from years of work in the industry. This article explains how the new firm will be an even more powerful force in South American advertising, and Jose will take the lead.
#1: The New Company Is Bigger Than Ever
There is quite a lot of economic growth in South America, and Brazil has caused much of that because of the Olympics. They brought business to the continent that was not interested in coming before. They may reach more customers with their business, and they are expanding their profile with their merger. Jose will lead the company as the principal, and he knows the Brazilian market well enough to maneuver the company through any hurdles it may have.
#2: How Is The Company Built?
Both companies were quite active in the country, and they have a profile that many already know. Hiring the new firm offers clients many more opportunities to grow, and they will find it quite simple to have the help they need for their new campaigns. The campaigns that have been built by this new company are under the direct leadership of Jose Borghi, and he is leading the company into a new age where it must reach out to more clients every year.
#3: Why Is Advertising Important?
Mullen Lowe is an important fixture in Brazil as they will help their clients find new customers. Jose knows how to find the clients that are most-likely to purchase ad space, and they will create something beautiful to please their customers. Those who are unfamiliar with the brand will find new hope in their ads, and they will learn how creative they may be.
Mullen Lowe is part of a new age in advertising in Brazil, and it brings a new perspective on the industry to the continent. Brazilian businesses may trust the firm with their newest ads confidently.